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**Ghana Institute of Journalism** **Diploma In Communication Studies** Second Year - Mass Communication Course Outline
 * =  ||> [[image:http://www.akuru.org/nalaka/images/ICT%20hype%20and%20ICT%20reality%20-%2024%20Feb%202006_img_3.jpg width="296" height="335"]][[image:http://1.bp.blogspot.com/_BVGz7lWZUIY/SnZtAZuTUMI/AAAAAAAAWaM/afkslfODOaA/s400/bush_propaganda_catapult.jpg width="349" height="320"]] ||

This first semester course covers three (3) broad areas in communication and mass communication. First, it tries to help students understand the changing role of mass communication in the upsurge and growth of the new societies based on Information and knowledge. It looks at the pivotal role of rapid developments in information technology and International communication that enable the two societies develop and thrive.

An important aspect of this semester's topic will be the emphasis on the disparities and inequalities created by the emergence of these societies. The Information and Knowledge societies are two societies that according to communication experts inherits the existing divisions in the global socio-political and economic system.

The topics also examine the inherent imbalances within global information flow and how it can and does influence social, psychological and economic dependency. Finally the course would introduce students to ways mass media functions to shape public opinion through the use of propaganda techniques and messages.

Week 1 Introduction & Course Overview Week 2 Information Society Week 3 Knowledge Society Week 4 The Digital Divide & Knowledge Gap Week 5 Global Information Flow Week 6 International Communication Systems & Information Technology Week 7 Public Opinion and Propaganda

Readings & Literature

1**. Mattelart Armand & Mattelart Michele - Theories of Communication: A short Introduction.** - Chapter 3 (Page 43-50) - Chapter 7 (Page 129 -136)

2. **McQuail, Denis - McQuail's Mass Communication Theory** - Chapter 7 New Media New Theory

3. **Dominick J.R. (2001) Dynamics of Mass Communication** - Chapter 11 - The Internet and the World Wide World - Chapter 17 - The Global Village:International and Comparative Systems

4. **Kimberley, Massey K.(2002) Readings in Mass Communication: Media literacy and Culture**


 * 5. Lippman Walter - Public Opinion**

**Web Sources**
 * //World Summit on Information Society - Geneva Declaration Principles// - []**

//**ICT4 Development in Ghana**// - [|http://paulnartey.blogspot.com/2008/09/case-for-ghana.html]

//**Report on Finnish Information Society Development**// - []

// Latest //://**The Knowledge Economy**// -[| http://www.bbc.co.uk/news/business-12686570]

// New //: **Social Media & the Knowledge Gap**- []

//**The Digital Divide**// - The Economist March 12th -18th 2005 (page 19-20)

//**Global digital divide 'narrowing'**// - []

//**Mugabe slams 'global inequality'**// - []


 * //Information Divide, Information flow & Global Justice// -** []

//**Information Overload**// - []

//**The Global Communication Network and the New Television**// - []

//**We are the world **// - []

// **Media Concentratio**n & Conglomerates // - []

// **Technologies of the News Media** // - []

//**Propaganda, diplomacy, and international public opinion**// - []


 * //Propaganda! By Mustapha Abdul-Hamid Feature Article | Tue, 30 Jun 2009// -**[|http://www.modernghana.com/news/224671/1/propaganda.html]

// **Propaganda** -// http://www.propagandacritic.com Propaganda & the Church